Apple Store. Courtyard renovation

Description

Champs- Élysées is one of the most famous avenues in the world. It is a celebration of Parisian urban life and epitomizes the timeless spirit of this great city. The ornate Beaux-Art style buildings that line the famous tree-lined boulevard have been synonymous with Parisian living for centuries. Tapping into the energy and vitality of the historic promenade, Apple Champs-Élysées - which opens to the public on Sunday, 18 November- captures the essence of this bustling metropolis by creating a unique interior courtyard within a quintessential Parisian apartment, carefully interweaving several layers of history with contemporary, light-filled and inviting spaces. The courtyard pulls the vitality of the historic promenade deep into the building, creating a unique interior experience that is full of life and energy. The design is the result of a close collaboration between Apple’s teams led by Sir Jonathan Ive, chief design officer and Angela Ahrendts, senior vice president of Retail and Foster + Partners. Sir Jonathan Ive said: “My collaboration with Foster + Partners is now in its tenth year and I am thrilled we have completed such a special project together. I love Paris. The charm and allure of the city is encapsulated by the scale and energy of the Champs-Élysées, and Apple Champs-Élysées is an extension of that vitality, wrapped within a historic envelope, with a careful juxtaposition of new and old”.  (Description provided by the architects)